拳王与拳手的差异不在于简单招法的差别,而在于对整体节奏和度的把握。 H酒业有着近40年的历史,产品曾获中国10大名酒称号。近年来却每况愈下,销售回款从高峰时的2000余万元,逐年下跌,亏损严重。2002年8月,已是酒业销售与回款的旺季,此时回款不足30万元,而9月份的预计更差。真是兵败如山倒。扣除准备生产的必备资金,用于市场启动的费用不足10万元。而2002年9月份的操作已完成了通路与终端布局,一批商已吃货完毕。 The difference between boxing champion and boxer lies not in the difference between the simple method, but in the grasp of the overall rhythm and degree. H liquor has a history of nearly 40 years, the product won the title of China's top 10 wines. In recent years, however, the situation has deteriorated. The sales repayments have dropped from the peak of more than 20 million yuan each year to a serious loss. In August 2002, it was already the peak season for sales and payment of liquor. At this moment, the payment was less than 300,000 yuan, while the forecast for September was even worse. Really defeated downhill. Deducting the necessary funds for production, the cost of starting the market is less than 100,000 yuan. The operation in September 2002 has completed the routing and terminal layout, a group of business has finished eating.