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本文总结了作者赴德国学习的一些体会,阐述了对德国“双元制”职业教育与“学习领域”课程方案的认识与启示,介绍了市场营销专业工作过程系统化的课程体系改革的一些构思。
This paper summarizes some of the author’s experiences in going to Germany, expounds the understanding and enlightenment of the program of “dual system” vocational education and “field of study” in Germany, and introduces the systematized course system of marketing professional work process Some ideas for reform.