论文部分内容阅读
直销在现实生活当中越来越盛行,农资行业也不例外。事实证明,敢于直销才能赢得市场,当然这些都是需要不小的投入的,有实力的企业基本上都会选择直销。随着农资市场竞争日趋白热化,传统的营销模式已远远满足不了农资市场的需求,越来越不适应当前市场的新形式变化。因此,我们必须积极探索新形势下的营销模式改革,改变传统的农资市场营销模式,推陈出新,采取直销
Direct selling more and more popular in real life, agricultural industry is no exception. Facts have proved that dare to direct sales to win the market, of course, these are the need for no small investment, strong business will basically choose direct sales. With the increasingly intense competition in the agricultural market, the traditional marketing model has far failed to meet the needs of the agricultural market, more and less suited to the new forms of the current market changes. Therefore, we must actively explore the reform of the marketing mode under the new situation, change the traditional marketing mode of agricultural materials market, introduce new products and take direct marketing