在商业与投资领域,人们传统上都负面地看待风险:风险会带给投资者和公司资产损失,承担风险会受到惩罚。那就是为什么大多关于风险管理的书籍聚焦于严格地回避或转移风险。然而,企业与风险的关系是密不可分的。伟大的公司之所以伟大,很大程度上是因 In the area of ​​business and investment, people have traditionally viewed the risk negatively: risk can result in a loss of assets to investors and the company, and risk taking can be punished. That is why most books on risk management focus on strictly avoiding or shifting risk. However, the relationship between business and risk is inextricably linked. The greatness of great companies is due in large part