坚持正确的舆论导向，是一张报纸的灵魂。总编辑的第一位工作、第一位责任、第一位考核指标，毫无疑义，必定是舆论导向。研究舆情、把握导向．是总编辑的一项基本功舆论导向正确与否，事关办报的方向和报业的兴衰，更是党和人民的祸福所系。因此，总编辑必须具有很强的政治鉴? Adhering to the correct direction of public opinion is the soul of a newspaper. Chief editor of the first job, the first responsibility, the first assessment indicators, there is no doubt, must be media-oriented. Research public opinion, grasp the guide. It is the happiness and deference of the party and the people that the editorial board is directed at the correct orientation of the basic public opinion and the direction of running the newspaper and the rise and fall of the newspaper industry. Therefore, the editor must have a strong political Kam?