眼下,中国品牌对代言人的热衷已经达到了史无前例的程度,娱乐圈、体育界的大小明星几乎都已经被哄抢完毕。甚至许多有超高人气的明星,代言的品牌两只手都无法数不过来。但同样应该看到,有些品牌聘请明星起到了积极的作用,真正实现了明星为品牌代言的目的。也有不少品牌,聘请的明星非但没 At the moment, the Chinese brand keen on the spokesman has reached an unprecedented level, entertainment, sports star of the size of almost all have been looted completed. Even many celebrities with very high popularity, the endorsement of the brand two hands can not be counted. But the same should be seen that some brands hired stars played a positive role, the real star for brand endorsement purposes. There are many brands, hired stars not only not