群众文化工作的目的是通过开展一系列文化活动,引导广大群众追求昂扬向上的精神文化品位。现如今,人民物质生活水平不断提高,对精神文化生活的需求也不断提升。在新形势下,如何推陈出新,以精品文化项目推动群众文化发展繁荣是值得我们深入思考的问题。一、立足群众所需,提升文化品位在改革开放的三十多年里,群众文化工作已经摆脱烘托氛围、活跃气氛、为时事服务的地位,群众文化工作的巨大作用逐 The purpose of the mass culture work is to guide the masses of people to pursue the spirited and spiritual spiritual and cultural qualities through a series of cultural activities. Nowadays, the material living standards of the people are constantly improving, and the demand for spiritual and cultural life is also on the rise. Under the new situation, how to promote innovation and promote the development of mass culture with fine cultural projects is a question worthy of our deep consideration. First, based on the needs of the masses to enhance cultural quality In the thirty years of reform and opening up, mass cultural work has got rid of ambience, an active atmosphere for the status of the service, the great role of mass culture by