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全球领先商业战略思想1969年,杰克·特劳特首次提出“定位”理论。40多年来,定位被公认为全球领先的商业战略思想。王老吉:王老吉今天稍微有一点成绩的话,我觉得我们要感恩方方面面的因素,在这里有两位大贵人,这就是特劳特(中国)公司的邓德隆和陈奇峰。在我们整个发展过程中,每一步非常关键的时刻,他们都出现了……其实,他们在过去的将近十年里一直陪伴着我们走过。——加多宝饮料公司(红罐王老吉)总裁阳爱星
Global Leading Business Strategy In 1969, Jack Trout proposed the “positioning” theory for the first time. For more than 40 years, positioning has been recognized as the world’s leading business strategy. Wang Laoji: When Wang Laoji has a little bit of performance today, I think we have to thank all the factors. There are two great people here. This is the Detroit (China) company’s Deng Delong and Chen Qifeng. Throughout our development process, at every critical moment, they have appeared... In fact, they have been with us for nearly a decade in the past. - Yang Aixing, President of Gadobine Beverage Company (Red Can Wang Lao Ji)