(一) 商品经济大潮的冲击,一批报刊确实在失却坚强的思想。尤其是“严肃报刊”,为了生计,过份负荷了许多题外话和无关紧要的“装饰”。其中,又有不少曾经历过隆重的誓言风行的时节。那时是懔于棍棒式的政治法则,报刊不得不将自己的意志、偏爱紧缩在版面最小的面积里,甚至于缩压到不惹眼的篇幅或段落中,以对随时降临的逆运暴露尽可能小的目标。 如今,越来越多的报刊面临的却是“生物性”的危机。一方面,报刊作为一门产业,正随经济的发展而发展,新的、更新的报纸、刊物冰雹似地倾泻下来,铺满开放的书刊市场,几年里几乎日增一报(刊),令人眼花缭乱;另一方面,一般读者已越来越不愿被某种观念或哲学所统一,不断扩大对于精神食粮的选择性,致使许多报刊门庭冷落,迅速凋零。旧的生存方式受到了严酷挑战,而行政效力则日趋淡化,大批报刊原有的个性与智慧,在有如大自然的力量那般不 (1) As a result of the impact of the commodity economy, a group of newspapers and magazines have indeed lost strong thinking. In particular, “Serious newspapers and periodicals” have overloaded many digressions and irrelevant “decorations” for their livelihood. Among them, many have experienced the time when the grand oath was popular. At that time, it was a sticky political rule. The newspapers and journals had to shrink their will and preferences in the smallest area of ​​the layout, and even shrink it down to unattractive lengths or passages, so as to be exposed to the advent of the rumor. May be a small goal. Today, more and more newspapers and magazines are faced with a “biological” crisis. On the one hand, the newspapers and periodicals as an industry are developing along with the economic development. New and updated newspapers and publications are pouring down like ice, covered with open books and periodicals markets, and almost every newspaper has been added for several years. Dazzling; On the other hand, the average reader has become more and more reluctant to be united by a certain concept or philosophy, and has continuously expanded its choice of spiritual food. As a result, many newspapers and periodicals are deserted and rapidly dying. The old way of life was severely challenged, while the administrative effectiveness was becoming less and less. The original personality and wisdom of the newspapers and periodicals was not as strong as nature.