当权力从营销人手中转移到消费者手中之后,营销思维也应由之前的“由内向外”转变为“由外向内”的模式。市场在变,市场营销的理念也需要与时俱进,随之发生变化。在中国人民大学商学院主办的“2014全球营销领袖北京论坛”上,整合营销传播理念奠基人之一的罗伯特·劳特朋教授对过 When power is transferred from the hands of marketers to consumers, marketing thinking should also change from the previous “inward-looking” to “outward-extroverted” mode. The market is changing, the concept of marketing also need to keep pace with the times, followed by changes. Professor Robert Laupeng, one of the founders of the integrated marketing communication concept, was hosted by Renmin University of China Business School’s “2014 Global Marketing Leader Beijing Forum”