“快公司”与“快品牌”是21世纪才出现的概念,但不是21世纪才出现的现象。在谈“错位”与公司快速成长之前,我想起一个故事。“广告教皇”大卫·奥格威曾经给劳斯莱斯做过一个广告:“在时速60英里的时候,这辆新劳斯莱斯车里最大噪音来自车上的电子钟”。这句传世的经典广告语令无数英雄竞折腰。当然。我敢说一定有很多人至今也没有看出这则广告的真相。其实,这 “Fast Company” and “Fast Brand” are the concepts that emerged in the 21st century, but not the phenomenon that emerged in the 21st century. Before I talk about “dislocation” and the company’s rapid growth, I remembered a story. “Pope Adventures” David Ogilvy once gave Rolls Royce an advertisement: “At 60 miles per hour, the biggest noise in this new Rolls-Royce car comes from the clock on the car ”. This classic phrase handed down numerous heroes competing waist. of course. I dare say that there are certainly a lot of people who have not seen the truth about this ad yet. In fact, this