中国即将加入WTO,我国企业商标工作也必将面临着新的机遇与挑战。知已知彼,方能百战不殆,我国企业界首先应对自身的商标知识产权作一个正确的评价,做到心中有数。为此,本文作者提出建立“企业商标管理水平评价指标”的设想,虽然只是一家之言,但凝聚了作者多年商标管理工作的经验,相信企业界的朋友们能够结合自身,对照此评价指标,给自己找到一个准确的市场定位。 With China's imminent accession to the WTO, China's corporate trademark work will surely face new opportunities and challenges. To know that we can only know ourselves, our business community should first of all its own trademark intellectual property to make a correct assessment, be aware of. To this end, the author proposed the establishment of “enterprise trademark management level evaluation index,” the idea, although only one of the words, but condensed the author's trademark management experience for many years, I believe that business friends can combine their own, in accordance with this evaluation index, to their own Find an accurate market positioning.