“自愿连锁不是一种业态,而是一种组织形 式,我更希望中国企业通过对这种形式的了解和 参与,学会合作,懂得合作的理念、规则、技巧, 这是中国中小零售企业最急需的东西。”中国连 锁经营协会会长郭戈平对《东方企业文化》说。 压力催生的时机 “Voluntary chain is not a format but an organizational form. I also hope that Chinese enterprises will learn cooperation and understand the concepts, rules and techniques of cooperation through understanding and participating in this form. This is the most urgent need for small and medium-sized retail enterprises in China Something. ”Guo Geping, president of China Chain Store & Franchise Association, told Oriental Culture. The timing of the birth of pressure