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当今世界正处于大发展大变革大调整之中,但世界多极化、经济全球化趋势没有改变。世界各国普遍看好我国发展前景,希望了解中国的愿望从来没有像今天这样强烈,但国际舆论传播格局“西强我弱”的态势没有根本改变,由于意识形态和价值理念的差异、冷战思维作祟,国际舆论中对中国的偏见、误解和疑虑依然存在,有时甚至会很严重。因此,外宣工作既面临难得机遇,又面临新的挑战。对外宣传被提升到全局性、战略性高度。
The world today is in the process of great changes and great changes of development. However, the trend of world multipolarity and economic globalization has not changed. Since all countries in the world generally value China’s development prospects and hope that the desire to understand China has never been as strong as it is today, the situation in the international public opinion transmission and the weakening of the western areas have not fundamentally changed. Due to the differences in ideology and values, the Cold War mentality At work, the prejudices, misunderstandings and misconceptions about China in international public opinion still exist, and sometimes can be very serious. Therefore, the propaganda work faces both rare opportunities and new challenges. Outreach was promoted to a global, strategic level.