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3G移动互联时代,运营商一切都在摸索中前进,尤其在流量经营上,风声大,雨点小,顾虑重重,创新、开放、协同不足。营销方式与方法大多仍采用2G时代“送、存、免”的模式,3G服务配套与支撑不足,用户感知欠佳。为了改变这种状况,目前运营商在各渠道启动大规模体验营销活动,以期带动3G流量经营。这是3G流量经营的一个有效突破口,但对整个流量经营来讲,运营商还需要整体的营销与服务策略。
3G era of mobile Internet, operators are all groping forward, especially in traffic management, the wind is loud, rain is little, worries, innovation, opening up, lack of coordination. Most of the marketing methods and methods are still using the 2G era “delivery, deposit, free ” mode, 3G service support and lack of support, user perception is not good. In order to change this situation, operators are now launching large-scale experiential marketing activities in various channels with a view to driving 3G traffic management. This is an effective breakthrough in 3G traffic management, but for the entire traffic management, operators also need overall marketing and service strategy.