区域品牌建设对地方经济的发展有着重要的促进作用。区域品牌是市场对某区域中某类产品的认可,是众多同类企业行为的综合体现,它为一群生产经营该类产品的企业所共同拥有,消费者能通过该区域的名称联想到这类产品。比如,美国硅谷、印度班加罗尔、北京中关村等区域的形象是电子、软件行业,高、新、尖技术产业聚集地。区域品 Regional brand building on the development of local economy has an important role in promoting. Regional brand is recognized by the market for certain products in a certain area. It is a comprehensive manifestation of the behavior of many similar enterprises. It is jointly owned by a group of enterprises producing and operating such products. Consumers can associate such products with the names of the regions . For example, the United States Silicon Valley, Bangalore India, Beijing Zhongguancun and other regions of the image is the electronics, software industry, high, new, sharp technology industry gathering place. Regional products