1需求推动媒体融合做媒体工作的人都感到,在互联网普及以后,资讯传播进入了一个新时代。其主要标志,一是用户需求发生了明显改变,由低到高,由粗到精,由繁到简,对资讯内容、形式、载体越来越“挑剔”。二是专业、非专业的资讯传播产品、平台、工具、载体越来越多。产品多样和用户需求多变,迫使传统媒体或者主动、或者被动地拥抱互联网,革新图存。 1 Demand Promote Media Integration Media workers feel that after the popularity of the Internet, information dissemination has entered a new era. The main signs, first, the user needs have changed significantly from low to high, from coarse to fine, from simple to simple, more and more information content, form, carrier “picky ”. Second, professional, non-professional information dissemination products, platforms, tools, carriers more and more. Diversified products and changing user needs force traditional media to actively embrace the Internet or innovate.