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近年来,中国网络游戏产业一路狂飙,发展迅猛。据《2008年中国游戏产业报告》统计,2008年中国网络游戏产业的实际销售收入达到183.8亿元,比2007年增长76.6%,预计2009年将达到240亿元至270多亿元,收入规模已远远超过传统三大娱乐内容产业——电影票房、电视娱乐节目和音像制品发行。继IT、电信之后,网游对玩具等其它相关产业的影响、渗透及融合也在加速。2009年,中国市场上网游玩具初露锋芒,这一新锐的玩具种类也引起了业界的高度关注。
In recent years, the Chinese online game industry has been booming and developing rapidly. According to the “2008 China Game Industry Report” statistics, in 2008 China’s online game industry’s actual sales revenue reached 18.38 billion yuan, an increase of 76.6% over 2007, is expected in 2009 will reach 24 billion yuan to 270 billion yuan, the income scale has been Much more than the traditional three major entertainment content industry - the box office movies, TV entertainment and audiovisual products distribution. Following IT, telecommunications, online games on toys and other related industries, infiltration and integration are also accelerating. In 2009, the online games in the Chinese market started to show off, and this cutting-edge toy category also caught the attention of the industry.