今天,我在这里向大家汇报的是品牌社区的建设。十几年以前,我和一些朋友们研究过中国的出口营销,把中国在国外做的所有的广告拿到一起来进行分析,得出的结论是中国企业的营销,其实是在慢慢发展。第一阶段是卖资源,也就是卖劳动力的。第二阶段是卖能力,就是我们很多的产能,很多制造能力是全球最大的。第三个阶段是卖品牌的。每个公司都经过这么三个阶段,每个国家也可能会经过这三个阶段,这是一个螺旋发展的必由之路。 Today, what I reported to you here is the construction of a brand community. More than 10 years ago, I and some of my friends studied China’s export marketing, brought together all the ads China has done abroad, and concluded that the marketing of Chinese companies is actually slowly developing. The first stage is to sell resources, which is to sell labor. The second phase is the ability to sell, which is a lot of our production capacity. Many manufacturing capabilities are the largest in the world. The third stage is to sell the brand. Each company has gone through these three stages. Each country may also go through these three stages. This is the only way for spiral development.