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英国沃达丰集团首席执行官金特不懈拼杀,如今,他已建立起世界上最大的移动电话运营公司。尽管如此,市场依然动荡不已,如果沃达丰确实有200亿美元的市值,金特先生必须使该公司在无线网络上大大赚钱。 但是,人们掀开这张巨大的网络才发现:沃达丰今天也面临克服强大压力的艰巨任务。要发展壮大,绝不能只是收购其他公司。 问题在于,如果沃达丰集团不能让用户对移动电话的使用范围超越电话,那它的扩展将受到限制。迄今为止,沃达丰采取了一系列降价措施,用户数量增加很快。该公司通过增加用户,使其年收入增长20％-25％。金特认为,就普通通信而言,多数消费者将利用无线通信,固定电话的需求将逐渐减少直至消失。不利因素是,这种扩大市场份额的战略将使该公司从单个用户获得的平均收入减少,而
Giant, UK chief executive of Vodafone Group, has worked tirelessly and now he has built the world's largest mobile phone operator. Still, the market is still volatile, and if Mr. Vodafone does have a market cap of $ 20 billion, Mr. Guth must make the company a lot of money on the wireless network. However, when people opened this huge network, they discovered that Vodafone is also facing the difficult task of overcoming strong pressure today. To grow, must not just buy other companies. The problem is that if Vodafone does not allow users to use mobile phones beyond the phone, then its expansion will be limited. So far, Vodafone has taken a series of price cuts, the number of users increased rapidly. The company increased its annual revenue by 20% -25% by adding users. In the opinion of Gent, most consumers will utilize wireless communications for normal communications, and the demand for landlines will gradually diminish until they disappear. The downside factor is that this strategy of expanding market share will reduce the company's average revenue from a single user, while