中国品牌所缺少的,并不是所谓的人才、技术、资源,而是对运作品牌本质认知不到,导致品牌在竞争中处于下风。随着全球经济一体化深入,中国品牌面临着更为强大的跨国公司不断入侵,中国品牌突围之道更为急迫与重要。然而,中国品牌所缺少的,并不是所谓的人才、技术、资源,而 The lack of Chinese brands, not the so-called talent, technology, resources, but not the nature of the operation of brand awareness, leading brands in the competition at a disadvantage. With the deepening of global economic integration, Chinese brands are facing more and more invading multinational corporations. The breakthrough of Chinese brands is even more urgent and important. However, the lack of Chinese brands, not the so-called talent, technology, resources, however