目前 ,国内许多企业为了在较短的时间内迅速扩大规模 ,纷纷采取特许经营模式 ,有些企业已经取得了较大的进展 ,但其中也不乏盲目跟风者 ,文章从国内特许经营存在的问题入手 ,指出了特许经营中的陷阱及对策 At present, many enterprises in China have taken the franchise mode in order to rapidly expand their scale in a relatively short period of time. Some enterprises have made great progress, but many of them are blindly following the trend. The article starts with the problems existing in the domestic franchising business, Point out the traps and countermeasures in franchising