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随着市场经济的发展,人们逐步认识到了营销策略的重要性。营销直接把握市场脉博,突出营销的功率,将给企业管理带来生机和活力。加强营销队伍的建设,制定出围绕市场经济运转的、切实可行的营销方案,才能真正使企业发展壮大,使步入低谷的企业起死回生,才能使企业真正循着市场经济规律运行发展。从当前的企业亏损情况看,重视了营销,就重视了市场,重视了市场,企业就摆脱了困境。湖南省企业当前迫在眉睫的任务就是压库促销,全省原来有289种产品畅销海内外。可今年只有82种销售好一点,其它107种产品销路不畅,库压成堆,致使资金停滞,循环不畅,财政紧张。从整体上看,营销工作滞后,主要表现在:一、营销意识落后。计划经济时代的重产轻
With the development of market economy, people gradually realized the importance of marketing strategy. Marketing directly grasp the pulse of the market, highlighting the power of marketing, business management will bring vitality and vitality. To strengthen the building of the marketing team and work out a feasible marketing plan around the operation of the market economy can the real development and growth of the enterprise be brought back to the bottom so that the enterprises can truly follow the laws of the market economy. From the current business losses, pay attention to the marketing, we have attached importance to the market, attention to the market, companies get out of the dilemma. The immediate task of enterprises in Hunan Province is pressing library promotion, the province had 289 kinds of products sold at home and abroad. Only 82 kinds of sales can be better this year, the other 107 kinds of products sold poorly, depressing the piles, resulting in financial stagnation, poor circulation, financial constraints. Overall, the marketing work lags behind, mainly in: First, the marketing awareness behind. The production of light weight in the era of planned economy