随着中国商标申请量的增加,越来越多的企业在商标申请过程中会收到商标局的驳回通知书。那么,当企业收到商标局的驳回通知书时,应该采取什么样的态度呢?是积极抗辩(提交驳回复审申请)还是消极接受呢?对此问题笔者暂不回答,先将商标局审查员驳回商标申请的理由依据简单梳理一下,以便企业不但能知其然更能知其所以然。 As the number of trademark applications in China increases, more and more enterprises will receive the rejection notice from the Trademark Office during the trademark application process. So, when the company received the notice of rejection of the Trademark Office, what kind of attitude should be taken? Is it a positive defense (to submit a rejection application for reexamination) or is it negatively accepted? The author does not answer this question for the time being. First, the Trademark Office examiner Reasons for rejection of trademark applications based on a simple comb, so that businesses can not only know better but why they know.