现在的广告已深入我们生活的每一个领域,报纸杂志、电视电影到处都有广告,街头巷尾、车身墙面也随处可见广告。其实广告属于低关注度的传播活动,要想引起人们的注意,激发人们的兴趣,广告作品一定要有极强的表现力和冲击力。受众喜欢的是创意 Advertising now has deep into every area of ​​our lives, newspapers and magazines, television and television advertisements everywhere, the streets and lanes, the body walls also advertise everywhere. In fact, advertising is a low degree of concern of communication activities, in order to arouse people’s attention and stimulate people’s interest, advertising work must have a strong expressive force and impact. What audiences like is creativity