论文部分内容阅读
一、基本的价值链早期的价值链思想是由美国麦肯锡咨询公司提出来的,后来由迈克尔·波特教授加以发挥,使其成为分析和构建企业竞争优势的一个重要思想和工具。
First, the basic value chain Early value chain ideas proposed by the United States McKinsey consulting company, and later to be played by Professor Michael Porter, making it an important tool to analyze and build the competitive advantage of enterprises.