“软实力”的概念是由美国哈佛大学教授约瑟夫.奈提出来的。后来又把“软实力”明确定义为“软力量是通过吸引而非强迫或收买的手段来达己所愿的能力。它源于一个国家的文化、政治观念和政策的吸引力”。当今大力提升本国文化软实力,在综合国力竞争中的作用突显得越来越突出。 The concept of “soft power” came from Joseph Nye, a professor at Harvard University in the United States. Later, the “soft power” is defined as “the ability to achieve what one wants by attracting rather than coercing or buying it.” It derives from the attractiveness of a country’s culture, political concepts and policies ". Nowadays, it is becoming more and more prominent to vigorously enhance the national cultural soft power and play an integral part in the overall national strength competition.