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企业并购能否实现“1+1>2”的协同效应,最紧要的是并购后企业能否进行有效的整合,而文化整合是最困难的一步。文化差异是企业并购活动失败的主要原因,实施文化整合策略是并购成功的关键。
Whether the enterprise mergers and acquisitions can achieve the synergy effect of “1 + 1> 2”, the most important is whether the enterprises can effectively integrate after the merger, and the cultural integration is the most difficult step. Cultural differences are the main reasons for the failure of M & A activity. Implementing the strategy of cultural integration is the key to the success of M & A.