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流行语除诙谐幽默外,其流行还有深层次的原因。Verschueren提出语言顺应论。语言顺应论认为语言的使用过程就是不断进行语言选择的过程,就要不断地根据语言的三种特性,即变异性、商讨性和顺应性,对语言做出选择,其中顺应性为核心。顺应包括对交际语境的顺应,交际语境涉及三个层面:物质世界、交际世界和心理世界。本文主要从顺应理论角度分析流行语对社交世界和受众心理世界的顺应过程。
In addition to witty humorous buzzwords, its popular and deep-seated reasons. Verschueren proposes language adaptation theory. Language adaptation theory that the use of language is the process of continuous language selection process, we must continue to be based on the three characteristics of the language, namely variability, negotiability and compliance, to make a choice of language, with compliance as the core. Conformity includes complying with the communicative context. The communicative context involves three aspects: the material world, the communicative world and the psychological world. This article mainly analyzes the adaptation process of catchphrases to the social world and the audience’s psychological world from the perspective of conformity theory.