1993年起开展的全国市场产品竞争力调查评价活动已历三届,从收效看,深受企业界的欢迎。以客观公正的立场反映品牌在市场上的竞争实态,预测短期动态,在一定意义上正是企业进行生产和销售决策的前提。同时,从三届“排行榜”上品牌的变迁,可以看到,企业对产品在市场中的竞争力,倾注了越来越多的热情和努力。为使调查更加全面、翔实、客观、 The investigation and evaluation of product competitiveness in the national market started in 1993 has been carried out for three times. From the perspective of effectiveness, it has been welcomed by the business community. Reflecting the brand’s actual competition in the market in an objective and fair position and predicting short-term dynamics is, in a certain sense, the precondition for the company to make production and sales decisions. At the same time, we can see from the changes in the brand name of the third edition of the “Leading List” that companies have devoted more and more enthusiasm and efforts to the competitiveness of products in the market. To make the survey more comprehensive, informative and objective,