现代企业发展的一大特点,就是战略大转移。企业相互间的竞争正在由技术制胜向战略制胜的轨道转变,而战略转移的关键,则在于经营观念上的更新。目前,在西方各发达国家,尽管由于整个国民经济普遍进入了稳定或低速增长的阶段,使得市场的总需求量呈现出一种持续徘徊的局面,但由于消费个性化和多样化的发展,产品及服务的新旧交替不断加快,从而又使得市场的微观需求则表现出迅急膨胀的势头。宏观总 One of the major features of the development of modern enterprises is the strategic transfer. The competition between enterprises is changing from the winning of technology to the winning of strategy. The key to strategic shift is the updating of business concepts. At present, in Western developed countries, although the overall national economy has generally entered a stage of stable or low-speed growth, the total market demand shows a continuous embarrassing situation, but due to consumer individualization and diversified development, products And the alternating old and new services are accelerating, which in turn makes the market’s micro needs show a rapid expansion. Macro total