企业文化理论认为成功管理是要揭示企业中人的行为规律,管理原则是培育员工对组织的自豪感和对其工作的满腔热情。当企业有了自己的文化传统时,职工追求创新、质量、服务就成为一种崇高的道德表现,一种蔚然成风的风尚,每个职工都去追求企业的共同目标时就会爆发出难以想象的创造力。几十年来,企业文化在竞争日益激烈的市场环境中,发挥了积极的作用。企业依靠企业文化,在凝聚 Corporate culture theory that successful management is to reveal the behavior of people in business rules, management principles are to foster employee pride in the organization and enthusiasm for their work. When enterprises have their own cultural tradition, the pursuit of innovation, quality, service has become a noble moral performance, a common practice of the fashion, when each worker to pursue the common goal of the enterprise will burst unimaginable creativity. For decades, corporate culture has played an active role in an increasingly competitive market environment. Enterprises rely on corporate culture, in the cohesion