社交网络时代对传统企业擅长和常用的方式都有相当程度的颠覆。面对社交网络的蓬勃发展,传统企业经常会出现无所适从。近年,网络的发展一日千里,不仅技术日新月异,网络应用的内涵也在不断深化,简单地说我们处于网络时代,已不能道出其中的微妙之处。现在,我们处于社交网络时代。社交网络时代,适者生存社交网络的浪潮感染到商业领域,立即让整个商业领域几乎面临全新洗牌。《哈佛商业评论》有篇文章曾经写道“传统营销已死”:包括广告宣传、公共 The era of social networking has a considerable degree of subversion for the traditional enterprises are good at and commonly used methods. Faced with the thriving social networking, traditional businesses often find themselves at a loss. In recent years, with the rapid development of the Internet, not only is technology changing with each passing day, but the connotation of network applications is also deepening. Simply speaking, we are in the age of the Internet and we can not tell the subtleties. Now we are in an age of social networking. In the age of social networking, the survival of the fittest has infected the business sector with a wave of social networking that immediately faces a whole new reshuffle in the entire business area. An article in the Harvard Business Review once wrote that “traditional marketing is dead”: includes advertising, public