企业的分销渠道是指“当产品从生产者向最后消费者或产业用户移动时,直接或间接转移所有权所经过的途径”。菲利普·科特勒认为:“一条分销渠道是指某种货物或劳务从生产者向消费者移动时取得这种货物或劳务的所有权或帮助转移其所有权的所有企业和个人。因此,一条分销渠道主要 An enterprise’s distribution channel refers to “the path through which ownership is transferred directly or indirectly as the product moves from producer to last consumer or industrial user.” Phillip Kotler argues that “a distribution channel means all businesses and individuals that acquire the goods or services or transfer the ownership of goods or services when they are moved from producer to consumer.” Therefore, a distribution channel main