犹记两年前,余秋雨先生在普洱市举办的“世界茶叶大会”期间的一场精彩演讲——《五大语法重构中国茶文化),其中之一便是要为茶文化注入“青春语法”。余秋雨站在年轻人喝茶的角度上,向大家提出了“青春语法”的概念,其中包括贴合年轻人的生活方式、思维方式、称呼、广告话语、网上传播的语言等。他认为茶消费最大且最具潜力的市场在年轻人中,这是几亿年轻人的消费市场,茶在年轻人身上如何普及是个很重要的问题。余秋雨先生的观点,即使放在现在,哪怕是未来多 I remember two years ago, Mr. Yu Qiuyu held a wonderful speech during the “World Tea Conference” held in Puer, “One of the Five Grammar Reforms in China’s Tea Culture”, one of which is to inject “ Youth grammar ”. From the perspective of young people drinking tea, Yu Qiuyu put forward the concept of “youth grammar”, including the way of life, way of thinking, address, advertisement discourse and online communication of young people. He believes that the largest and most potential market for tea consumption among young people is the consumer market of hundreds of millions of young people. How tea is popularized among young people is a very important issue. Mr. Yu Qiuyu’s point of view, even if now, even if the future is much