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客观地说,现在企业已经越来越重视品牌。但品牌这个经常被企业挂在嘴边的字眼儿,事实上没有几个人真正理解它的内涵:经常有人把品牌与企业混为一谈,把品牌与产品混为一谈,把做品牌与做市场销量混为一谈,把品牌与名牌混为一谈。其实,品牌建设中很多原则可以帮助企业成功得更快更持久,它们才是品牌力量的源泉。品牌是消费者与产品有关的全部体验。品牌不是产品,产品只是其中的一个方面。
Objectively speaking, companies now pay more and more attention to the brand. However, this is often the brand name of enterprises hanging around in the mouth, in fact, few people really understand its connotation: often people mix the brand and business, the brand and product confused, the brand and the market to do a mix of sales, the brand Mixed with the brand name. In fact, many principles of brand building can help companies succeed faster and more durable, they are the source of brand strength. The brand is all about consumers and products. Brand is not a product, product is only one aspect.