广播电视上播出的广告同样具有传递世界观、价值观、是非观、审美观的作用,要想解决广告的可持续发展问题,一是坚持把抓好导向放在首位,二是大力推进精品公益广告创作生产,三是继续完善广告监管体系,四是持续做好正面引导服务,五是重视广告管理考核评价。广播电视作为党、政府和人民的喉舌,是重要的宣传思想文化阵地。广播电视上播出的广告代表着广播电视媒体社会形象和公信力,同样有 On the other hand, advertisements broadcast on radio and television also have the function of imparting the world outlook, values, non-opinion and esthetics. If we want to solve the problem of sustainable development of advertising, firstly, we should give top priority to adherence to guidance and second, Creative production, the third is to continue to improve the advertising regulatory system, the fourth is to continue to do a positive guide service, five is to attach importance to advertising management assessment. Radio and television as the mouthpiece of the party, government and people are important propaganda and ideological and cultural positions. The advertisements broadcast on radio and television represent the social image and credibility of radio and television media.