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本文主要根据2004年上半年及2003年央视索福瑞提供的收视数据,在省网的范围内进行,并参照央视索福瑞提供的市网数据。为分析方便,本文把浙江地区可以接收的电视媒体分为四组:中央台组(中央台11个频道)、省台组(浙江卫视、钱江都市、经济生活、教育科技、影视文化、体育健康、公共频道)、地方台组(为便于比较将各地市台组和县级台组作为一个整体)和其他卫视组(除浙江卫视外的其他卫视频道,包括凤凰卫视等)。
This article is mainly based on the viewing data provided by CCTV Sofitel in the first half of 2004 and 2003. It is conducted within the scope of the provincial network and refers to the data of the municipal network provided by CCTV Sofitel. In order to facilitate the analysis, the paper divides the television media which can be received in Zhejiang into four groups: CCTV (11 channels of CCTV), provincial Taiwan (Zhejiang TV, Qianjiang, economy, education, culture, sports Health and public channels), local stations (for the sake of comparison, city, district and county level stations and units as a whole) and other satellite TV stations (other satellite channels except Zhejiang Satellite TV, including Phoenix Satellite Television).