群众文化活动包含于群众文化,它具体指人们在职业外所进行的为了实现自我需求与满足的关于文化的活动。本文就群众文化价值的重要性及其管理创新的相关途径进行了一系列的探讨与分析,对于社会积极进取风尚的形成,社会行为的规范,相关管理制度的创新,有着重大指导意义。 The mass cultural activities are contained in the mass culture. It refers specifically to the cultural activities that people undertake outside the occupation in order to fulfill their own needs and satisfactions. This article carries on a series of discussions and analyzes on the importance of the mass culture value and its management innovation, which is of great guiding significance to the formation of social aggressiveness, the standardization of social behavior and the innovation of relevant management system.