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2012,随着社会化网络的兴起、云计算技术的普及、大数据分析的商业化模式逐步清晰……口碑炒作、病毒营销、搜索引擎营销、论坛营销等营销模式已成昨日黄花。我们发现营销开始更关注受众的感受和体验,互联网营销已经走入摒弃过度曝光和短期炒作的传播泡沫,回归到用户价值的深度挖掘。在2012年,搜狐的营销团队深度挖掘门户价值的独特基因,找到一条以人为本的营销通路:创造传播的内核:用内容影响人;拓展传播的渠道:用双屏捕捉人;更新传播的手段:用数据定义人。
2012, with the rise of social networks, the popularization of cloud computing technology, the commercialization of big data analysis model gradually clear ... Word of mouth hype, viral marketing, search engine marketing, forum marketing and other marketing model has become a yellow flower yesterday. We found that marketing began to pay more attention to the feelings and experiences of the audience. Internet marketing has come to abandon the communication bubble of overexposure and short-term hype, returning to the depth of user value. In 2012, Sohu’s marketing team deeply tapped the unique genes of the portal value to find a people-oriented marketing channel: creating the core of communication: using content to influence people; expanding the channel of communication: capturing people with double screens; and updating the means of communication: Data definition people.