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专家总结出,找准属于自己的受众群体,让他们成为稳定用户并带来推广,以此形成的粉丝经济是商家最基础也是最稳定的发展因素之一。“淘宝打造网红经济,天猫玩转粉丝经济。”在5月25日召开的全球粉丝经济峰会上,阿里巴巴集团首席市场官董本洪首度明确了天猫的新增长点。同时,首届天猫“618”超级粉丝狂欢节也在一众粉丝翘首期盼中宣布启动。此次“618”粉丝狂欢节,天猫首次联动阿里零售平台、阿里鱼、阿里数娱、优土集团及全球IP合作方,与国际品牌一起打造一场“从消费经济升级到粉丝经济”的超级狂
Experts concluded that find their own audiences, so that they become stable users and bring promotion, the formation of the fan economy is the most basic business is one of the most stable development factors. “Taobao to create a net economy, Lynx fun fan economy.” In the May 25 global economy summit, the chief marketing officer of Alibaba Group Dong Benhong for the first time clear the new growth point of Lynx. At the same time, the first Tmall “618 ” super fan carnival is also a fan looking forward to launch. The “618 ” fans Carnival, Lynx first linkage Ali retail platform, Ali fish, Ali Digital, You Tu Group and the global IP partners, together with international brands to create a “upgrade from consumer economy to fans Economic ”super crazy