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泸州酒城是一个拥有两千多年历史的文化名城,旅游资源丰富,工业发达,航运、水运便利,以其精湛的酿酒技术闻名中外,有着深厚的文化底蕴和独特的城市特色,是一个飞速发展、赋有魅力的城市。在各个城市迅速发展的今天,树立自己的城市形象将有助于增强城市的软实力和竞争力。开展酒城形象设计研究,传承酒城文化精髓,挖掘酒城文化底蕴,将酒城的城市特色通过一系列的设计推广出去,将有利于提升酒城的知名度和美誉度,带动酒城相关产业的发展,从而促进泸州城市文化的建设。
Luzhou Liquor City is a famous cultural city with more than 2000 years of history. It has rich tourism resources, developed industry, convenient shipping and transportation. It is famous both at home and abroad for its exquisite wine making technology. It has a profound cultural background and unique urban features. It is a fast Development, attractive city. In the rapid development of various cities today, to establish their own image of the city will help to enhance the city’s soft power and competitiveness. Carrying out researches on the design of the wine city, inheriting the essence of the wine city, digging out the cultural heritage of the wine city and promoting the urban features of the wine city through a series of designs will help to enhance the popularity and reputation of the wine city, So as to promote the construction of Luzhou’s urban culture.