什么是品牌?菲利浦·科特勒认为,品牌是一个名字、称谓、符号或设计,或是其总合,其目的就是区别于其他竞争对手的产品或服务。但这只是一个粗线条的品牌解释,只对一般人了解品牌意义所用,对于大部分品牌管理以及品牌咨询专家,则必须了解清楚品牌技术层面的系统理论。 What is a brand? Philip Kotler believes that a brand is a name, title, symbol or design, or a combination of its purpose is to distinguish itself from other competitors products or services. But this is only a thick line of brand interpretation, only to the general public to understand the meaning of the brand, for most brand management and brand consulting experts, you must understand clearly the system level brand theory.