图书馆是人类文化遗产保护、信息资源开发以及社会教育的重要场所,随着现代信息化建设后信息渠道的多样性,传统图书馆的客流量受到了极大的影响。针对这一问题,我国多数图书馆加强了信息化的建设。利用数据库技术以电子信息技术实现来馆藏信息的共享。而且,利用网络技术实现了异地访问等服务功能,为促进图书馆信息资源利用奠定了基础。在当前图书馆的建设与管理中,如何加强图书馆的宣传推广是图书馆经营管理的首要问题。就图书馆的宣传推广理念进行了分析与论述。 Library is an important place for the protection of human cultural heritage, the development of information resources and social education. With the diversity of information channels after the modern information construction, the traffic volume of traditional libraries has been greatly affected. In response to this problem, most of our libraries have strengthened the construction of informationization. The use of database technology to electronic information technology to achieve the collection of information sharing. Moreover, the use of network technology to achieve remote access and other service functions, to promote the use of library information resources laid the foundation. In the current construction and management of the library, how to strengthen the library’s promotion is the primary problem of library management. The concept of library promotion was analyzed and discussed.