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当前,传统媒体如何应对频频由新媒体最先“爆料”的舆论监督事件,在各种言论冲击中赢得至关重要的话语权?当前,很多舆论监督事件最先通过微博、微信等新媒体渠道传出,个人也通过自媒体渠道最先成为信息发布源头,进而使信息不断衍化、扩大,引发舆论关注及观点争锋。与此同时,新媒体等网络信息的零碎、片面、不准确性也时常困扰公众。一方面,社会不公、贫富差距、有关机构不作为或违规操作以及食品药品安全危机等信息迅速蔓延,影响公众情绪;另一方面,各种纷繁复杂信息的真实成分缺乏有效管理和确认,使人们面对突如其来的信息时往往出现人云亦云、跟风造势或全面否定、怀疑一切等极端表现。
At present, the traditional media how to deal with frequent media oversight by the new media “broke the news ” public opinion, in a variety of comments to win the crucial discourse right? At present, many media oversight events first through Weibo, WeChat, etc. Outgoing new media channels, individuals through the media channels from the first to become the source of information release, so that information continues to evolve, expand, triggering public concern and viewpoints Commander. At the same time, the fragmentation, one-sidedness and inaccuracy of online information such as the new media have often plagued the public. On the one hand, the social unfairness, the gap between the rich and the poor, the inaction of relevant agencies or illegal operations and the rapid spread of such information as food and drug safety crises affect the public sentiment. On the other hand, the real components of various complicated information are not effectively managed and confirmed so that When faced with unexpected information, people often appear in circles, follow the trend of the wind or completely negate, suspect everything and other extreme performance.