零售商超越传统的分销功能,将自己的业务拓展到品牌领域,已经成为零售业继续前进的一个重要推动力。建设自有品牌的盈利模式为零售企业在利润日趋稀薄的竞争环境中争取了一小口喘息的机会,但是,零售商要赢得更大的生存空间,还需要深层次利用品牌的力量。在现代流通的背景下,根据企业的资源优势,整合出更 Retailers that move beyond traditional distribution to expand their business into the brand have become an important driver of retail growth. The profit-making model of building its own brand has given retailers a chance to breathe a sigh of relief in their increasingly competitive margins. However, retailers have to gain greater living space and need deep brand power. In the context of modern circulation, according to the resources of enterprises, integrate more