【提案背景】实体书店的广泛存在、合理布局和健康发展,是推进全民阅读的有效途径。目前,湖南省的实体书店发展同全国其他地区一样面临困境:国民阅读兴趣淡薄直接导致实体书店存续困难;电子出版物和移动终端阅读方式成为替代产品;互联网购物对实体书店的市场冲击;实体书店运营成本飙升使其不 Proposal Background The widespread existence of physical bookstores, rational distribution and healthy development are the effective ways to promote reading for all. At present, the development of physical bookstores in Hunan Province is facing the same difficulties as the rest of the country: the weak reading interest of the public directly leads to the persistence of physical bookstores, the substitution of electronic publications and reading methods of mobile terminals, the market impact of Internet shopping on physical bookstores, Soaring operating costs make it no