如何吸引顾客的“眼球”、使之流连忘返,一直是广告设计业者孜孜不倦的追求目标,也是广告业竞争所在。在平面广告画面中,图案、色彩、文案构成了广告设计的三要素。广告画面的创意设计,主要是围绕这三方面来寻求创新的。随着立体画面的设计、制作工艺的成熟,尤其是大幅面立体写真技术的完善,赋予广告创意设计全新的内容。 How to attract customers “eyeball ”, so that linger, has been the advertising design industry tireless pursuit of the goal, but also the advertising industry competition. In the print ads screen, the pattern, color, copywriting constitute the three elements of advertising design. The creative design of the advertising screen mainly focuses on these three aspects to seek for innovation. With the three-dimensional picture of the design, production technology matures, especially the large-format stereoscopic photo technology to improve, give advertising creative design of the new content.