南方电视台提供了在境外电视进入中国的市场环境下,本土电视媒体高速成长,做强做大的成功范例。——丁俊杰,中国传媒大学副校长南方电视台突破了“后来者”的局限,以准确的定位迅速切割出自己的市场空间,短短四年内实现了收视份额翻两番,广告每年增长一个亿,其战略和营销内幕极具参考价值。——张显莉,AGB尼尔森市场研究公司总监 China Southern Television provided a successful example of the rapid development of local TV media in the market environment of overseas television entering China. - Junjie Ding, Vice President of Communication University of China Southern Television broke through the limitations of “latecomer” and quickly cut out its own market space with accurate positioning. In just four years, it realized the quadruplement of viewing share and the advertisement grew by one billion yuan every year , Its strategic and marketing insider very reference value. - Zhang Xianli, AGB Nielsen market research company director