人有姓名，企业与产品名称亦然。市场经济中，企业与产品名称犹如一面旗帜，飘扬在烽火四起的商战中，令人瞩目。 一、企业，诸如厂、店的名宁要起好，要有个性，并且能很快入目、入耳、入心 北京市有一“老插酒家”。“老插”作为已逝的那个特定年代的概念，今天人们道来既熟 People have names, business and product names are the same. In the market economy, the names of enterprises and products are just like a banner flying in the commercial warfare that has spread all over the war. First, enterprises, such as factories, shops, the name of Ning want to play well, have a personality, and can quickly into the eyes, ears, into the heart of Beijing has an “old plug-in restaurant.” As the concept of the particular age that has passed, people are not familiar with today